{"id":1121,"date":"2024-04-25T19:00:57","date_gmt":"2024-04-25T23:00:57","guid":{"rendered":"https:\/\/canada.wordcamp.org\/2024\/?post_type=wcb_session&#038;p=1121"},"modified":"2024-06-20T20:58:04","modified_gmt":"2024-06-21T00:58:04","slug":"how-to-e-e-a-t-your-way-to-better-seo","status":"publish","type":"wcb_session","link":"https:\/\/canada.wordcamp.org\/2024\/session\/how-to-e-e-a-t-your-way-to-better-seo\/","title":{"rendered":"How to E-E-A-T Your Way to Better SEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In response to generative AI, misinformation and the ever-growing internet, Google has responded by changing its definition of quality content and what a website needs to look like to be considered trustworthy. While there won&#8217;t be any sacking, attendees will be served an understanding of what E-E-A-T is, why it needs to be part of your web strategy and practical ways that WordPress can help demonstrate your website&#8217;s trust and authority.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/canada.wordcamp.org\/2024\/speaker\/natasha-burtenshaw-devries\/\">Natasha Burtenshaw-deVries<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>In response to generative AI, misinformation and the ever-growing internet, Google has responded by changing its definition of quality content and what a website needs to look like to be considered trustworthy. While there won&#8217;t be any sacking, attendees will be served an understanding of what E-E-A-T is, why it needs to be part of [&hellip;]<\/p>\n","protected":false},"author":17357412,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1720882800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1120],"footnotes":""},"session_track":[45],"session_category":[],"class_list":["post-1121","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-b-central"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"July 13, 2024","time":"11:00 am"},"session_speakers":[{"id":"1120","slug":"natasha-burtenshaw-devries","name":"Natasha Burtenshaw-deVries","link":"https:\/\/canada.wordcamp.org\/2024\/speaker\/natasha-burtenshaw-devries\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/canada.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/1121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canada.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/canada.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/canada.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/1121\/revisions"}],"predecessor-version":[{"id":6329,"href":"https:\/\/canada.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/1121\/revisions\/6329"}],"speakers":[{"embeddable":true,"href":"https:\/\/canada.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/1120"}],"author":[{"embeddable":true,"href":"https:\/\/canada.wordcamp.org\/2024\/wp-json\/wporg\/v1\/users\/natashabd"}],"wp:attachment":[{"href":"https:\/\/canada.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=1121"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/canada.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_track?post=1121"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/canada.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_category?post=1121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}