{"id":1208,"date":"2024-04-10T10:56:42","date_gmt":"2024-04-10T14:56:42","guid":{"rendered":"https:\/\/canada.wordcamp.org\/2024\/?post_type=wcb_session&#038;p=1208"},"modified":"2024-04-25T18:23:11","modified_gmt":"2024-04-25T22:23:11","slug":"beware-your-about-page-may-be-costing-you-clients","status":"publish","type":"wcb_session","link":"https:\/\/canada.wordcamp.org\/2024\/session\/beware-your-about-page-may-be-costing-you-clients\/","title":{"rendered":"Beware: Your About Page May Be Costing You Clients!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Uncovers the hidden dangers lurking within your website&#8217;s About Page. In today&#8217;s digital landscape, neglecting this crucial element could cost you valuable clients and opportunities. Discover the subtle yet significant ways an ineffective About Page can sabotage your online presence and learn practical strategies to transform it into a powerful asset. Don&#8217;t let your About Page become a liability \u2013 take the first step towards unlocking the full potential of your online presence by arming yourself with the knowledge and tools needed to elevate your website and drive meaningful connections with your audience.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/canada.wordcamp.org\/2024\/speaker\/mark-des-cotes\/\">Mark Des Cotes<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Uncovers the hidden dangers lurking within your website&#8217;s About Page. In today&#8217;s digital landscape, neglecting this crucial element could cost you valuable clients and opportunities. Discover the subtle yet significant ways an ineffective About Page can sabotage your online presence and learn practical strategies to transform it into a powerful asset. Don&#8217;t let your About [&hellip;]<\/p>\n","protected":false},"author":22011053,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1720897200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1207],"footnotes":""},"session_track":[46],"session_category":[],"class_list":["post-1208","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-c-east"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"July 13, 2024","time":"3:00 pm"},"session_speakers":[{"id":"1207","slug":"mark-des-cotes","name":"Mark Des Cotes","link":"https:\/\/canada.wordcamp.org\/2024\/speaker\/mark-des-cotes\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/canada.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/1208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canada.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/canada.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/canada.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/1208\/revisions"}],"predecessor-version":[{"id":6267,"href":"https:\/\/canada.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/1208\/revisions\/6267"}],"speakers":[{"embeddable":true,"href":"https:\/\/canada.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/1207"}],"author":[{"embeddable":true,"href":"https:\/\/canada.wordcamp.org\/2024\/wp-json\/wporg\/v1\/users\/markdescotes"}],"wp:attachment":[{"href":"https:\/\/canada.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=1208"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/canada.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_track?post=1208"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/canada.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_category?post=1208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}