Beyond Microblogging: WordPress Leads the Way in Long-form Text on the Social Web

Real-time sharing of short text messages and links — so-called “microblogging” — is the heart of social networks from LinkedIn to Twitter. But articles and blog posts, with finer details, deeper thought and more analysis, are a crucial part of what the Web is for. In this talk, Evan will go over the role of long-form text on the social web, and how publishers and readers are working together to make a smooth, integrated reading experience happen across sites.