In today’s digital world, it is easy to feel overwhelmed. Closed platforms, big tech, social media, and e-commerce systems are tightening their grip. But WordPress? It offers freelancers and small business owners like us a pathway to independence. And that is why many of us are here today.
But here is the truth: that freedom comes with a price. Hidden costs, technical, operational, and financial, that can catch you off guard if you are not prepared. In this session, I will break down the realities of managing a WordPress-based web presence. I will show you how to minimize risks with smart plugin choices, secure practices, and streamlined operations.
Whether you are a freelancer looking to serve clients better or a small business owner wanting to control your digital future, this talk will give you the strategies you need to thrive without being locked in. Together, we will explore how to stay nimble, keep control, and unlock the full potential of WordPress in a rapidly changing digital landscape.