Articles FROM

Track 1

  • Building for Content Editors: Why Designers and Developers Need To Care More

    The future of WordPress is already here – the block editor and the site editor. They provide a true flexible WYSIWYG experience, where content editing teams can create the layouts and designs that they want. But that flexibility can come at a cost – off-brand pages, content that does not meet accessibility standards, an overwhelming number of options that take too long to use, etc.

    As website builders – designers and developers – we need to put more thought into this content editor experience. We need to curate the editing experience, provide the appropriate guardrails to ensure that the content editor team can do their job in the CMS quickly and efficiently. We need to build the future of content editor interfaces on top of the block editor.

    This session will help agencies, freelancers, and designers and developers better understand why they should put some attention to the content editor experience when building a new website, and what tools and tricks they should (or shouldn’t) turn to to do so. It will also help content editors know how to deliver feedback on their experience, by knowing what is possible to customize and what questions they should ask.


  • The Return of Invisible CMS

    It’s been over four years since the original Invisible CMS presentation and so much has changed. cough AI cough Create your own “Invisible” platform for your customers, and grow your business! It’s all about creating a business with WordPress/WooCommerce while not being WordPress/WooCommerce. Learn that customers don’t focus on a specific CMS/Platform, but on solutions; and developers need to provide more than just a “built on.” Reimagine what you are solving, integrate 3rd party technologies, and sell a solution to grow.


  • Intro to WordPress

    This session is designed for complete beginners, assuming they have little or no exposure to WordPress. Participants will be given a sandbox website (a place where they can play) if they don’t have their own hosting to use for the duration of WordCamp Canada to learn. We will discuss the common misconceptions around WordPress and some of the considerations that Canadians may need to be aware of when working with their websites, such as language differences and default settings.    

    1. Setup of DragonTeach 
    2. .org vs. .com
    3. Hosting 
    4. Canadian considerations IANAL (language, units, HIPPA vs. PIPEDA, CASL, ADA vs. AODA) 
    5. ADVICE: Learn HTML and CSS for troubleshooting 

        1. Into the Dashboard

          This session is designed for complete beginners, assuming they have little or no exposure to WordPress. We will get users into their WordPress website installations and help them navigate some of the common settings and tools that are needed in their website. They will build their first post, including common blocks, media and more. We will discuss the ways in which users can modify their site, extend their site (plugins) and make them look appealing (themes). While we may not get to everything, we will get the basics down so participants can have a more involved experience during WordCamp Canada.

          1. Settings 
          2. Posts, blocks, media, etc. 
          3. Full Site Editing 
          4. Plugins 
          5. Themes

                1. Mastering Modern WordPress SEO

                  In this high-impact 90-minute workshop, Alex Melen—co-founder of SmartSites and Inc. 5000-recognized digital pioneer—demystifies the evolving landscape of SEO with a data-driven, no-fluff approach. From Google’s ranking factors to the unpredictable consumer journey, attendees will learn how to optimize for both visibility and conversion in today’s fragmented search ecosystem.

                  Using real-world examples and proprietary insights, Alex breaks down:

                  – The anatomy of ranking signals (and what’s changed over the last decade)

                  – How to dominate Google’s Local Pack and Local Organic results using Google’s ranking signals

                  – The rise of “never-before-seen” searches and what they mean for content strategy

                  – Navigate the “Map Pack” vs. Local Organic Divide: Learn why some businesses dominate maps but struggle in organic, and how to bridge the gap

                  – How to measure success using Google Analytics and Search Console without drowning in data

                  – How to grow your Generative-AI search traffic & citations (GEO)

                  Whether you’re a WordPress developer, marketer, or business owner, this session delivers a clear roadmap to elevate your SEO game—no jargon, just results.