{"id":5446,"date":"2025-07-29T17:12:18","date_gmt":"2025-07-29T21:12:18","guid":{"rendered":"https:\/\/canada.wordcamp.org\/2025\/?p=5446"},"modified":"2025-07-31T09:45:31","modified_gmt":"2025-07-31T13:45:31","slug":"does-your-tiny-business-really-need-to-worry-about-accessibility","status":"publish","type":"post","link":"https:\/\/canada.wordcamp.org\/2025\/does-your-tiny-business-really-need-to-worry-about-accessibility\/","title":{"rendered":"Does Your Tiny Business Really Need to Worry about Accessibility?"},"content":{"rendered":"\n<p class=\"is-style-text-subtitle is-style-text-subtitle--1\">I\u2019ll admit it: when I started the research for this article, I expected to find stories of altruism or political grandstanding. <\/p>\n\n\n\n<p>I was surprised by what I found. For instance, did you know that back in 1997 our very own Royal Bank of Canada installed the world\u2019s first talking ATM in an Ottawa branch?<\/p>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Table of Contents<\/summary>\n<nav aria-label=\"Table of Contents\" class=\"wp-block-table-of-contents\"><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/canada.wordcamp.org\/2025\/does-your-tiny-business-really-need-to-worry-about-accessibility\/#the-accessibility-authority-stakeholders\">The Accessibility Authority &amp; Stakeholders<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/canada.wordcamp.org\/2025\/does-your-tiny-business-really-need-to-worry-about-accessibility\/#make-it-practical-a-warning\">Make it Practical: A Warning<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/canada.wordcamp.org\/2025\/does-your-tiny-business-really-need-to-worry-about-accessibility\/#make-it-practical-a-checklist\">Make it Practical: A Checklist<\/a><\/li><\/ol><\/nav>\n<\/details>\n\n\n\n<p>In 2024 RBC posted record earnings of $16.2 billion, and the bank credits the growth, in part, to their focus on accessibility standards.<\/p>\n\n\n\n<p class=\"is-style-text-annotation is-style-text-annotation--2\">Accenture\u2019s <a href=\"https:\/\/www.accenture.com\/content\/dam\/accenture\/final\/a-com-migration\/pdf\/pdf-89\/accenture-disability-inclusion-research-report.pdf\">survey<\/a> found that companies leading on accessibility, claim 28% higher revenue and double the net income of their peers!<\/p>\n\n\n\n<p class=\"is-style-text-annotation is-style-text-annotation--3\"><a href=\"https:\/\/www.forrester.com\/report\/The-Six-Steps-For-Justifying-Better-UX\/RES117708\">2022 paid report from Forrester Research<\/a>&nbsp; estimated that accessibility and user improvements bring back $100 for every $1 invested.<\/p>\n\n\n\n<p>I had also assumed that the market for accessible services would be too tiny for most small businesses to consider. But according to a 2022 Stats Canada survey, 1 in 20 Canadians runs into an issue online. That is 1.4 million adults.<\/p>\n\n\n\n<p><em>Side note: have you ever tried to convince an aging parent to admit they need glasses or a hearing aid?(She&#8217;d rather be the loudest person in the room than admit she has a hearing problem.) My point? Self-reported disabilities are severely under-reported. <\/em><\/p>\n\n\n\n<p>And one of our fearless WCEH Organizers pointed out that 100% of us will face a &#8216;disability&#8217; at some point: a broken bone, hearing loss, sight issues, surgery or medical issues that force us to adapt. A flu that puts us in bed and off work. Every. Single. One of us.<\/p>\n\n\n\n<p>So now I&#8217;m convinced:  we need to bake accessibility into our websites by default.<\/p>\n\n\n\n<p>So then the question becomes,what do we do? How? And how much will it hurt?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-accessibility-authority-stakeholders\">The Accessibility Authority &amp; Stakeholders<\/h2>\n\n\n\n<p>The <strong>Accessible Canada Act <\/strong>aims to make Canada barrier-free by January 1, 2040. This is our country&#8217;s main advocate for accessibility, made up of elected and appointed politicians and people with lived experience.<\/p>\n\n\n\n<p>ACA also has the means to enforce the standards. They can levy penalties of up to $250,000 per violation!<\/p>\n\n\n\n<p>ACA is basing their digital standards and plans on the worldwide standards known as WCAG (Web Content Accessibility Guidelines &#8211; recently changed to W3 Consortium Accessibility Guidelines). It bundles 13 guidelines under four principles. They are listed below and copied verbatim from <a href=\"https:\/\/www.w3.org\/WAI\/standards-guidelines\/wcag\/glance\/\">WCAG<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"perceivable\">Perceivable<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deliver text alternatives for non-text content.<\/li>\n\n\n\n<li>Deliver captions and other alternatives for multimedia.<\/li>\n\n\n\n<li>Create content that can be presented in different ways, including by assistive technologies, without losing meaning.<\/li>\n\n\n\n<li>Make it easier for users to see and hear content.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"operable\">Operable<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make all functionality available from a keyboard.<\/li>\n\n\n\n<li>Give users enough time to read and use content.<\/li>\n\n\n\n<li>Do not use content that causes seizures or physical reactions.<\/li>\n\n\n\n<li>Help users navigate and find content.<\/li>\n\n\n\n<li>Make it easier to use inputs other than keyboard.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"understandable\">Understandable<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make text readable and understandable.<\/li>\n\n\n\n<li>Make content appear and operate in predictable ways.<\/li>\n\n\n\n<li>Help users avoid and correct mistakes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"robust\">Robust<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maximize compatibility with current and future user tools.<\/li>\n<\/ul>\n\n\n\n<p>WCAG Version 2.2 added 9 more criteria for success. (<a href=\"https:\/\/www.w3.org\/WAI\/standards-guidelines\/wcag\/new-in-22\/\">Listed here<\/a>)<\/p>\n\n\n\n<p>That covers what we <em>ought<\/em> to do. Putting it all into practice, and learning about all the iterations takes time and effort. And this isnt going to happen by accident. <a href=\"https:\/\/canada.wordcamp.org\/2025\/?p=5453\">Troy does an excellent job inspiring us <\/a>&#8211; regardless of our technical or editing ability. When we know <em>why<\/em>, we are far more likely to enjoy (read:do) the thing.<\/p>\n\n\n\n<p>Now, lets get practical.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"make-it-practical-a-warning\">Make it Practical: A Warning<\/h2>\n\n\n\n<p>At my agency last week we heard two very different requests from clients. One sent us a 20+ page report (from a paid plugin) of accessibility issues that needed fixing.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Ironically, the button the Accessibility plugin added, was part of the problem!<\/p>\n<\/blockquote>\n\n\n\n<p>The second, a worried plea for help because a business colleague was just fined for not meeting accessibility standards (in Florida) online.<\/p>\n\n\n\n<p>Which brings me to the golden rule (as I have dubbed it) of accessibility: <strong><em>do not rely on computer scans and tools.<\/em><\/strong><\/p>\n\n\n\n<p>You can only get a full picture of your site&#8217;s issues by assessing how real people with disabilities, who use assistive technologies and who don&#8217;t, use your site.<\/p>\n\n\n\n<p>Be wary of promises and automated services selling a quick fix. With accessibility, if it is cheap or quick &#8211; it likely isn&#8217;t real.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"make-it-practical-a-checklist\">Make it Practical: A Checklist<\/h2>\n\n\n\n<p>Here are some tasks anyone can do today:<\/p>\n\n\n\n<p><strong>Are you the writer<\/strong>?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>adjust type sizes and contrasts<\/li>\n\n\n\n<li>add alt tags to images (describe the photo)<\/li>\n\n\n\n<li>use HTML headers in their proper semantic order<\/li>\n\n\n\n<li>WCEH 2025 Session: <a href=\"https:\/\/canada.wordcamp.org\/2025\/session\/content-managers-lets-make-your-website-accessible\/\" data-type=\"wcb_session\" data-id=\"2514\">Content Managers: Let&#8217;s Make Your Website Accessible<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Are you the developer<\/strong>?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>use clean, accessible themes &amp; plugins<\/li>\n\n\n\n<li>add titles and aria-labels to links and icons\/buttons<\/li>\n\n\n\n<li>scan and test pages with browser extensions<\/li>\n\n\n\n<li>tab through every page<\/li>\n\n\n\n<li>add voice readers<\/li>\n\n\n\n<li>keep up with new WCAG versions (I just learned <a href=\"https:\/\/dev.to\/schalkneethling\/10-top-accessibility-errors-and-how-to-avoid-and-fix-them-1ncd\">this<\/a> aria-labelled by tonight!)<\/li>\n\n\n\n<li>WCEH 2025 Session: <a href=\"https:\/\/canada.wordcamp.org\/2025\/session\/audit-and-remediate-a-wordpress-site-for-accessibility\/\" data-type=\"wcb_session\" data-id=\"3095\">Audit and Remediate a Site for Accessibility<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Are you browsing, as a user?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>when your favorite sites don&#8217;t have accessibility statements, ask for them<\/li>\n\n\n\n<li>when you encounter issues with a website, let its team know\u2014it is invaluable to find out about issues!<\/li>\n<\/ul>\n\n\n\n<p>So that&#8217;s my research this week. Disclosure: I&#8217;m off to craft my accessibility statement! If you have experience in this area, please share your tutorial in the comments. Let&#8217;s make our sites usable for everyone.<\/p>\n\n\n\n<p>And, of course I&#8217;ll be at all the Accessibility talks this October! See you there?<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-default has-accent-1-background-color has-background\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50)\">Join us at WordCamp Canada!<\/h2>\n\n\n\n<p class=\"is-style-default has-accent-1-background-color has-background\" style=\"margin-top:0;margin-bottom:0\"><strong><a href=\"https:\/\/canada.wordcamp.org\/2025\/tickets\/\" data-type=\"page\" data-id=\"13\">Get your tickets<\/a><\/strong>, bring your curiosity, and join us in Ottawa this fall for an unforgettable celebration of WordPress, community, and the open web! \ud83c\udf10<br><br>\ud83c\udf9f\ufe0f <a href=\"https:\/\/canada.wordcamp.org\/2025\/tickets\/\">Tickets are on sale now<\/a>, and we&#8217;ve secured <a href=\"https:\/\/canada.wordcamp.org\/2025\/hotel-recommendations\/\">discount rates for you at area hotels<\/a>. \ud83c\udfe8<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ll admit it: when I started the research for this article, I expected to find stories of altruism or political grandstanding. I was surprised by what I found. For instance, did you know that back in 1997 our very own Royal Bank of Canada installed the world\u2019s first talking ATM in an Ottawa branch? In [&hellip;]<\/p>\n","protected":false},"author":243338,"featured_media":1027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[106],"tags":[123],"class_list":["post-5446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-volunteers","tag-accessibility"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/canada.wordcamp.org\/2025\/files\/2025\/03\/pexels-photo-3021055-1.webp?fit=1880%2C1253&ssl=1","jetpack-related-posts":[{"id":5453,"url":"https:\/\/canada.wordcamp.org\/2025\/designing-for-everyone-sustaining-accessibility-in-higher-ed\/","url_meta":{"origin":5446,"position":0},"title":"Designing for Everyone: Sustaining Accessibility in Higher Ed","author":"Troy Chaplin","date":"September 12, 2025","format":false,"excerpt":"Accessibility in higher ed isn\u2019t solved with a checklist. It takes consistent effort across teams, and a shared commitment to doing things right.","rel":"","context":"In &quot;Organizers&quot;","block_context":{"text":"Organizers","link":"https:\/\/canada.wordcamp.org\/2025\/category\/organizers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/canada.wordcamp.org\/2025\/files\/2025\/07\/pexels-karolina-grabowska-5237657.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/canada.wordcamp.org\/2025\/files\/2025\/07\/pexels-karolina-grabowska-5237657.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/canada.wordcamp.org\/2025\/files\/2025\/07\/pexels-karolina-grabowska-5237657.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/canada.wordcamp.org\/2025\/files\/2025\/07\/pexels-karolina-grabowska-5237657.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/canada.wordcamp.org\/2025\/files\/2025\/07\/pexels-karolina-grabowska-5237657.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5418,"url":"https:\/\/canada.wordcamp.org\/2025\/accessibility-as-a-value-not-an-add-on\/","url_meta":{"origin":5446,"position":1},"title":"Accessibility as a Value, Not an Add-on","author":"Dan Knauss","date":"September 15, 2025","format":false,"excerpt":"As Canadians, we have a real opportunity to model accessibility-first thinking on the global stage. Learn how in this short piece.","rel":"","context":"In &quot;Organizers&quot;","block_context":{"text":"Organizers","link":"https:\/\/canada.wordcamp.org\/2025\/category\/organizers\/"},"img":{"alt_text":"building architecture historical tower","src":"https:\/\/i0.wp.com\/canada.wordcamp.org\/2025\/files\/2025\/06\/building-architecture-historical-tower.jpg?fit=1200%2C797&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/canada.wordcamp.org\/2025\/files\/2025\/06\/building-architecture-historical-tower.jpg?fit=1200%2C797&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/canada.wordcamp.org\/2025\/files\/2025\/06\/building-architecture-historical-tower.jpg?fit=1200%2C797&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/canada.wordcamp.org\/2025\/files\/2025\/06\/building-architecture-historical-tower.jpg?fit=1200%2C797&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/canada.wordcamp.org\/2025\/files\/2025\/06\/building-architecture-historical-tower.jpg?fit=1200%2C797&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6040,"url":"https:\/\/canada.wordcamp.org\/2025\/contributor-day-is-back-at-wordcamp-canada-with-two-surprises\/","url_meta":{"origin":5446,"position":2},"title":"Contributor Day is Back at WordCamp Canada. With Two Surprises!","author":"Troy Chaplin","date":"August 8, 2025","format":false,"excerpt":"Kick off WordCamp Canada at Contributor Day! Join us Oct 15 in Ottawa for collaboration, learning, and new workshops \u2014 plus WP Accessibility Day!","rel":"","context":"In &quot;Updates&quot;","block_context":{"text":"Updates","link":"https:\/\/canada.wordcamp.org\/2025\/category\/updates\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/canada.wordcamp.org\/2025\/files\/2025\/03\/rosie_menezes00025-min.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/canada.wordcamp.org\/2025\/files\/2025\/03\/rosie_menezes00025-min.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/canada.wordcamp.org\/2025\/files\/2025\/03\/rosie_menezes00025-min.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/canada.wordcamp.org\/2025\/files\/2025\/03\/rosie_menezes00025-min.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/canada.wordcamp.org\/2025\/files\/2025\/03\/rosie_menezes00025-min.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4884,"url":"https:\/\/canada.wordcamp.org\/2025\/announcing-our-first-speakers-for-wordcamp-canada-2025\/","url_meta":{"origin":5446,"position":3},"title":"They\u2019re Here! 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