{"id":7576,"date":"2025-09-22T15:25:47","date_gmt":"2025-09-22T19:25:47","guid":{"rendered":"https:\/\/canada.wordcamp.org\/2025\/the-medium-is-the-blog\/"},"modified":"2025-09-22T15:41:23","modified_gmt":"2025-09-22T19:41:23","slug":"the-medium-is-the-blog","status":"publish","type":"post","link":"https:\/\/canada.wordcamp.org\/2025\/the-medium-is-the-blog\/","title":{"rendered":"The blog is the message"},"content":{"rendered":"

For a piece<\/a> on my main blog<\/a>, I gathered up links to my blog posts<\/a> about WordPress, they go back further than I thought.\u00a0<\/p>\n

For example, in 2010 for the Rebooting the News podcast I did with Jay Rosen, we used a WordPress site<\/a> for the show notes and to distribute the podcast audio. Not surprisingly we had some feature requests\/fixes, and of course being bloggers, the requests went on my blog<\/a>, so they're still there.\u00a0<\/p>\n

Another example, when Medium<\/a> was gaining popularity, I wondered if it were possible to make a similar user interface for WordPress. Now we know for sure that it is<\/em> possible.\u00a0<\/p>\n

Then I wanted to see how many podcasts<\/a> I had done about WordPress, I've only had my shownotes site for a short while, but there are a lot more than I thought.\u00a0<\/p>\n

I use podcasts and blog posts to "think out loud" and also to keep track of how ideas develop.\u00a0<\/p>\n

If my memory serves, the aha moment for me was a similar one that Nick describes in this wonderful piece<\/a> about bringing the Cool Kids<\/a> back to WordPress. It was when I discovered the Node.js package<\/a> for their API which covered all the functionality of WordPress. It's how their browser software works, not something most people think about, but developers like me do.\u00a0<\/p>\n

I think we can easily rekindle a blogging community like the one we had in the 90s and 00s, you just have to put your mind to it, and write blog posts that stimulate interest and ideas for others.<\/p>\n

Back then we blogged about blogging itself, and then podcasting. Guess what, it's going to be the same now.\u00a0Every medium primarily talks about itself. I've\u00a0lived<\/em> that, but Marshall McLuhan<\/a> predicted it with his Medium Is The Message<\/a> soundbite.\u00a0<\/p>\n

In blogging we used to say we were watching them watch us watch them watch us etc. That's really all human beings do. We love stories about ourselves and each other, friends, family or foes. Inside we're all the same and as they say it's really simple<\/a>. \ud83d\ude04<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

For a piece on my main blog, I gathered up links to my blog posts about WordPress, they go back further than I thought.\u00a0 For example, in 2010 for the Rebooting the News podcast I did with Jay Rosen, we used a WordPress site for the show notes and to distribute the podcast audio. Not […]<\/p>\n","protected":false},"author":21152445,"featured_media":7579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[96],"tags":[],"class_list":["post-7576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-speakers"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/canada.wordcamp.org\/2025\/files\/2025\/09\/mcluhan.png?fit=1024%2C585&ssl=1","jetpack-related-posts":[{"id":5531,"url":"https:\/\/canada.wordcamp.org\/2025\/why-i-need-wordland\/","url_meta":{"origin":7576,"position":0},"title":"Why I need WordLand","author":"Dave Winer","date":"July 29, 2025","format":false,"excerpt":"I\u2019m primarily a writer, my podcasts reflect that, so most of the work I do on each podcast, beyond recording the audio, is in writing the show notes.\u00a0 I have a template the writing and audio flow through. 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If you subscribe to their Substack, you may be asked a few simple but deep questions. 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