In this high-impact 90-minute workshop, Alex Melen\u2014co-founder of SmartSites and Inc. 5000-recognized digital pioneer\u2014demystifies the evolving landscape of SEO with a data-driven, no-fluff approach. From Google\u2019s ranking factors to the unpredictable consumer journey, attendees will learn how to optimize for both visibility and conversion in today\u2019s fragmented search ecosystem.<\/p>\n\n\n\n
Using real-world examples and proprietary insights, Alex breaks down:<\/p>\n\n\n\n
– The anatomy of ranking signals (and what\u2019s changed over the last decade)<\/p>\n\n\n\n
– How to dominate Google\u2019s Local Pack and Local Organic results using Google’s ranking signals<\/p>\n\n\n\n
– The rise of \u201cnever-before-seen\u201d searches and what they mean for content strategy<\/p>\n\n\n\n
– Navigate the \u201cMap Pack\u201d vs. Local Organic Divide: Learn why some businesses dominate maps but struggle in organic, and how to bridge the gap<\/p>\n\n\n\n
– How to measure success using Google Analytics and Search Console without drowning in data<\/p>\n\n\n\n
– How to grow your Generative-AI search traffic & citations (GEO)<\/p>\n\n\n\n
Whether you’re a WordPress developer, marketer, or business owner, this session delivers a clear roadmap to elevate your SEO game\u2014no jargon, just results.<\/p>\n","protected":false},"excerpt":{"rendered":"
Join Alex Melen for a no-fluff, data-driven workshop on today\u2019s SEO\u2014learn to optimize for visibility, conversion, and the rise of AI-powered search.<\/p>\n","protected":false},"author":20985660,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1760554800,"_wcpt_session_duration":5400,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[3051],"footnotes":""},"session_track":[125],"session_category":[128],"class_list":["post-6780","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1","wcb_session_category-workshop"],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"session_date_time":{"date":"October 15, 2025","time":"3:00 pm"},"session_speakers":[{"id":"3051","slug":"alex-melen","name":"Alex Melen","link":"https:\/\/canada.wordcamp.org\/2025\/speaker\/alex-melen\/"}],"session_cats_rendered":"Workshop","_links":{"self":[{"href":"https:\/\/canada.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/6780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canada.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/canada.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":5,"href":"https:\/\/canada.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/6780\/revisions"}],"predecessor-version":[{"id":6994,"href":"https:\/\/canada.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/6780\/revisions\/6994"}],"speakers":[{"embeddable":true,"href":"https:\/\/canada.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/3051"}],"author":[{"embeddable":true,"href":"https:\/\/canada.wordcamp.org\/2025\/wp-json\/wporg\/v1\/users\/amelen1"}],"wp:attachment":[{"href":"https:\/\/canada.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=6780"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/canada.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=6780"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/canada.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=6780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}