Do you know what happens when someone asks an AI tool about your business or website?
AI tools are already answering questions about your business & website. Sometimes they get it right. Sometimes they make a mess of it.
In this workshop, you’ll learn how to make your business easier for AI tools to find, understand, verify, and cite. We’ll dig into what different AI tools say about your business, where those answers come from, and what you can change when they get it wrong.
Bring a public site you own or maintain and a laptop. If you don’t have one, you can use our example. We’ll follow how AI tools find information, choose sources, and produce answers that mention, cite, or recommend a business.
Then you’ll put your site through an AI visibility checkup. You’ll create a small set of questions your customers might ask, compare answers and citations across AI tools, and diagnose what you find using five questions: Can AI find you? Does it know who you are? Can it answer from your site? Can it verify your claims? Can you measure what changed?
You’ll leave with a completed checkup, a short list of what to fix first, and a process you can repeat for your own site or your clients’ sites. No SEO or coding experience is required.