Alexanne is a Quebec-based WordPress developer, strategist, and consultant who has been running her own web development business for over 10 years. For most of that time, she did what most freelancers do: said yes to projects outside her comfort zone and spent twice the planned time figuring it out alone, or said no to the big, exciting, well-paid ones because taking them on solo felt just too intimidating. It wasn’t until two years ago that something clicked — the fastest way to land bigger projects isn’t to do more or push through the fear alone, it’s to stay in your zone of genius and build the right people around you. Now she’s obsessed with one thing: helping freelancers build a professional ecosystem where they feel confident and supported, because that’s what actually moves the needle on your career. She writes a personal letter-style newsletter, and when she’s not deep in a client project, she’s connecting over coffee with entrepreneurs from all walks of life.
Q&A with Alexanne
Who or what helped you find your footing in WordPress, and how do you try to pay that forward today?
I started getting more involved in the WordPress community back in 2016. WordPress people have always be so nice and welcoming to me, so I’m paying forward by providing the same warm welcome to every person I meet.
If you could engineer one connection at WCEH 2026 — a conversation, an intro, a collaboration — what would it be?
I’d love to connect with fellow French Canadians!
WordPress powers 43% of the web, but it’s the people who keep it alive. What’s a moment in this community that reminded you why you stay?
I made WordPress friends in Montreal that I met again in St-Louis, then again in Los Angeles and again in Mexico City. Even if we barely know each other, we laugh and grab drinks like we’re best friends.
What does the WordPress community get right that other tech communities don’t. What could we still do better?
The WordPress community is the most inclusive and nice people I know. There is a place for everyone. I feel like the meetups are less frequent since COVID, so I’d like to help to bring them back.
What’s a form of contribution you think is undervalued, and why does it matter?
Bringing people together is as important as coding the backend.
A lot of people want to contribute but feel they’re not technical enough. What would you say to them?
The community needs you! Everyone has a special skill that could benefits to WordPress. Go to meetups, go to WordCamps, WordPress is about community and building together.