How to E-E-A-T Your Way to Better SEO

In response to generative AI, misinformation and the ever-growing internet, Google has responded by changing its definition of quality content and what a website needs to look like to be considered trustworthy. While there won’t be any sacking, attendees will be served an understanding of what E-E-A-T is, why it needs to be part of your web strategy and practical ways that WordPress can help demonstrate your website’s trust and authority.